airheads

Challenge:

Create an activation for Halloween that’ll sell Airheads.

Solution:

Once you become an adult, it’s no longer socially acceptable to trick-or-treat without a kid in tow.
So we made Decoy Boy, a fake kid designed to get you real Airheads.

IS IT REAL:

Here’s proof. And we took it to the streets.

SWEEPSTAKES:

We gave one away…for real.

CREDITS:

CCO: Chad Broude | CD: Amanda Burger | CD: Colleen Keesey | ACD: Zeus Alvarez | Senior Copywriter: Kate Sheehan