Scotts Super bowl 2021

Challenge:

Remind consumers that their new found love of growing in the backyard isn’t just a hobby but a life long endeavor

Solution:

Give away a makeover lawn and garden with the help of celebrities during the Superbowl

online entry

Simple microsite allowed you to enter the promotion and view extended and extra content.

#dothescotslide tik tok

We continued the momentum from the Superbowl spot and launched a dance challenge that garnered over 7.5 billion views